The Cheshire cat teaches Alice one of life's most important lessons as she tries to navigate Wonderland.

 

When we don't know where we're trying to "get to", how can we know which way to go? 

 

This concept lies at the heart of the planning process; we need to make sure we're charting the course to where we're trying to end up. That's what these fine folks do best! Don't worry, unlike Wonderland, we're not all mad here.